Lynsight Rebrand (Formerly LS Cancer Diag)
Project role: Logo Ideation, Motion Graphics, Website mockups, Social media design, Brand guidelines
About Lynsight:
Lynsight, formerly known as LS CancerDiag, specializes in innovative diagnostics for Lynch syndrome—the most common cause of hereditary cancers. Their mission is to provide accurate testing solutions to aid in early detection and intervention.
Rebranding Objective:
To support their growth and better reflect their commitment to advancing Lynch syndrome diagnostics, the company underwent a comprehensive rebranding from LS CancerDiag to Lynsight. This initiative aimed to establish a more cohesive and impactful brand identity.
Contributions as Part of the Design Team:
Logo Ideation: Developed multiple exploratory logo concepts alongside the team, contributing to the creative direction of the brand’s visual identity.
Motion Graphics: Collaborated on the creation of an animated logo reveal that was used on social media and a trade show display, introducing the new brand with a dynamic visual impact.Website Mockups: Developed mobile website mockups to ensure a user-friendly experience aligned with the new brand aesthetics.
Social Media Design: Crafted social media content to promote the rebrand and engage the community effectively.
Brand Guidelines: Assisted with brand refinement, ensuring typography, layout hierarchy, and consistency across digital and print materials.
Introducing Lynsight – Motion Graphics for Brand Launch
Collaborated with manager of interactive design, Andrew Berto, to develop this animated logo reveal, featured on social media and at a trade show to introduce Lynsight’s rebrand.
Worked alongside senior designer Kaela Carducci on the website mockups, where she led the desktop design while I was responsible for the mobile adaptation. Ensured consistency across both platforms while optimizing the mobile experience for usability and responsiveness.
Website & Mobile UX Design
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Developed a series of branded social media graphics to support Lynsight’s rebrand and engage healthcare audiences. Designed visual content for patient awareness, provider education, and brand visibility across digital platforms.
Branded Social Media Content
Brand Guidelines & Corporate Identity – Lynsight
Lynsight’s brand guidelines were developed by senior designer Kaela Carducci. As part of the design team, I contributed to refining and expanding the guidelines, focusing on typography selection, hierarchy, and layout consistency. Additionally, I designed the brand’s official letterhead to ensure professional, brand-aligned communication materials.
Exploratory Logo & Naming Concepts for Lynsight
As part of the Lynsight rebrand, I contributed to early logo and naming exploration, working alongside the design team to generate ideas that reflected the company’s mission. These concepts explored typography, biotech-inspired visuals, and brand positioning to create a modern and trustworthy identity. While my designs were not ultimately chosen, they helped inform the team's final direction.
