Project role: Motion Designer, Animator, Scriptwriter, and Visual Designer

About the Project:
I created this 33-second animated ad from start to finish to showcase the Roadtrippers app—a tool that helps travelers plan scenic routes, discover hidden gems, and make the most of their road trips. The goal was to keep it fun, energetic, and visually engaging, all while making the app’s key features easy to understand at a glance.

To extend the campaign’s reach, I also designed a billboard ad and a set of social media posts, ensuring the branding stayed consistent across multiple platforms.

Turns out, it did its job pretty well—the animated ad won a Silver Addy Award for its creativity and execution!

What I did:

• Motion Design & Animation: Animated the ad, ensuring smooth transitions, dynamic pacing, and engaging visuals.

• Scriptwriting: Wrote a concise yet compelling script that highlights key features of the app.

• Visual Design: Designed the ad’s layout, typography, and iconography to maintain brand consistency.

• Brand Alignment: Ensured the ad aligns with Roadtrippers' branding and adventurous tone.

• Award Recognition: Winner of a Student Silver Addy Award, celebrating excellence in motion design and advertising.