Project role: Motion Designer, Animator, Scriptwriter, and Visual Designer

About the Project:
Getting quality sleep isn’t always easy, but it makes all the difference. This animated explainer video for ZzzQuil Vicks simplifies the science of sleep in a visually engaging way—helping people understand their sleep cycles and how ZzzQuil can support better rest.

What I did:

• Motion Design & Animation: Brought the story to life with smooth transitions, dynamic pacing, and engaging visuals.

• Scriptwriting: Crafted a concise yet compelling script that simplifies sleep science and highlights key product benefits.

• Visual Design: Designed the ad’s layout, typography, and iconography to maintain brand consistency.

• Brand Alignment: Ensured the ad reflects ZzzQuil’s branding and conveys a sense of relaxation and trust.